What is preppy style?

Also known as Ivy Style, preppy style is the term that refers to clothing with a sophisticated and intentional collegiate aesthetic. This trend emerged and became popular in the early 1900s, inspired by the distinctive look that the elite groups that roamed the exclusive high schools and private universities of the United States and England used to wear. It is characterized by its structured silhouettes, pastel colors, basic garments, checkered prints and embroidery.